Building Your Leadership Brand
Why would really talented people want to work really hard for you? Just as an organization can’t be all things to all customers, you must also craft your own unique brand and value proposition as a leader. This practical, hands-on workshop will walk you through building, implementing, and promoting your brand, and tracking its effectiveness and impact. You will learn how to build a leadership brand based on what you like most and do best; tap into your deep values; connect with the values of others; take more control over how others perceive you; and attract the right kind of opportunities in your life and career. You will walk away from this workshop with some big ideas, new skills, practical tools, useful templates, and real time action plans you can begin implementing immediately.
Applicable for: This workshop will be valuable for professionals who want to sharpen their personal brand so that it becomes part of their competitive advantage. The program includes both foundational and leading-edge materials in a user-ready format.
Learning Objectives
By the end of this course, participants should be able to:
- Understand the economic value of your leadership brand (metrics)
- Craft a more authentic, useful, and compelling leadership brand
- Build your brand into your daily work flow: living your brand
- Be more engaging: leverage your unique charm, charisma, and values
- Aligning your leadership style and value add with stakeholder needs and values
- Influencing how others perceive you + fixing or changing your reputation.
Seminar Instructor: Joel B Shapiro
What to Expect
- Two emails will be sent from CPA Manitoba following your registration: one to confirm your order and one including information on how to access the course through your Learning Hub.
- Once sent, these emails can also be found in the Communication tab of your CPA Manitoba Member Portal.
- Course materials, links and credentials can be found in your Learning Hub no less than two business days prior to the seminar.
- This is a Live Virtual seminar where class size has been limited to allow for an interactive learning environment.
- This seminar will not be recorded.
- Live webinars have varying levels of expected interaction, with many requiring webcam and microphone capabilities. If you have concerns about the interaction required for this course, please email [email protected].
CPA Manitoba PD Terms and Conditions