The Chartered Professional Accountant’s new brand campaign, “This is the new face of CPA,” launches across Canada this September.
Seven new CPA stories (including Manitoba’s Scott Kukelko, CPA, of Skip the Dishes) are featured in television commercials, print ads, out-of-home (billboards and digital media platforms), digital ads and social media posts. Their stories illustrate the range of skills, competencies and ethical standards that define the 21st-century CPA.
The campaign is focused primarily on business leaders and decision-makers, with the goal of demonstrating the total value that CPAs bring to businesses and communities. It shows the faces that represent the diversity, strength and innovative spirit that typifies our profession.
The campaign will be launching soon at thefaceofcpa.ca.